This Spotlight is brought to you by Greg Stermolle. It says it was published by Cactus Jake, and that’s only because I’m working on getting Greg a profile set up. But while I’m working out the technical aspects, I still wanted you to be able to enjoy his terrific writing and this valuable write up. Without further delay, here’s a Spotlight all the way from Dallas, Texas about White Rock Coffee:
Whether you are talking about business or real estate, three words tend to ring truer than any others: Location, location, location. So, what better place to stash a satellite coffee house than inside one of the premier pediatric hospitals in the US. As expected, the small satellite does not have quite the selection of the main location. But what it lacks in selection, it more than makes up for in location… all alliteration aside. A two minute walk from nearly anywhere in the hospital brings you to the hospital room-sized coffee stand. Cartoon lines of deliciousness waft down the hallways inviting weary staff and parents alike in an almost involuntary trek to an oasis of caffeine and pastries. Go ahead and try to walk by early in the morning as the blueberry muffins steam out of the small oven, I dare you!
The coffee is good, but not always the most important service they provide. Sometimes the walk down to WRC with friends or family is filled with sorrow and tears, and necessary to move past a case with a bad outcome. Other times it is to celebrate a life saved when saving should not have been possible. To commune together over a fresh cup of coffee is a universal gathering known to many groups. It is a time to reflect and exchange ideas, thoughts, and feelings. No safe space needed here, over of cup of Joe you are generally among friends. Of course, the community does not require good coffee. Sometimes the bonding takes place during agreement over the imminent bowel cleanse resulting from the sludge in the cup as everyone grabs a magazine and inches toward the nearest bathroom. But a good cup with friends can lighten the load and bring brief moments of connection and clarity.
I would drive out of my way to visit WRC, but having it in the building ensures a monthly tithe from my paycheck. The alternative being a 25lbs bag of Crowns Best utilizing a kidney basin as a measuring cup, and brewed through a WWII era (lead paint and all) coffee maker that I can only assume the T-1000 will use to brew coffee when the machines finally take over. The other day I asked a co-worker, “how fresh is that coffee?” His reply was, “It’s still warm!” We do not brew light, medium, dark. We have, “Did it melt through the bottom of the Styrofoam cup? Nope. Ok, drink up!”
I have tried many of the signature offerings from the aptly named Adam Bomb combining drip coffee and espresso, to the infamous White Rocker Latte, even venturing occasionally to the Americano. The staff are genuine and friendly, easily recalling the names and favorite orders of their regular customers. This should be standard practice for business relying on repeat customers. However, it seems to be an oft forgotten or lost art with today’s order from your phone, swipe your phone, resist making eye contact, conversation less and on-the-go society.
It is a decent cup of coffee. The house blends are tasty and offer a good variety. The staff are knowledge and helpful enough to pair your cravings with something delicious on their menu. The website has several single origin offerings, fair trade, and organic selections. The main location near White Rock Lake has regular musicians and is expanding to offer an even larger and more convenient space. If you are in Dallas and need a good cup, put WRC in your Yelp. You will be glad you did, and you may even take home a little Dallas culture.