I had the great privilege of taking my family to the store yesterday. With a wife and four kids, going anywhere is an adventure. But taking a trek to our local big box warehouse store is especially entertaining. I’m going to go ahead and name drop for a reason- to reveal your options to you. See, we have memberships at both Costco and Sam’s Club. Mike only has a membership at Costco. Why does that matter, and can’t I just get delicious coffee at the gas station? Sure you can.
Mike gets Lucky Jack cold brew in bottles, by the case, from Costco. He loves having them to boost his weight training on workout days. We’ve done a few reviews of Lucky Jack’s drinks in our Cold Brew: Cold War challenges. But if you can find a bottled cold brew at Costco, you would think their competitor, Sam’s Club, would offer something similar, wouldn’t you?
Enter Steep 18, a cold brew available at Sam’s Club, but in carton packaging. It reminded me of growing up in Germany, where just about everything comes in liter-sized cartons. That’s how we got our milk, orange juice, you name it. It came in cartons.
Well, I picked some up. I haven’t tried it yet, but we’ll enter it into the Cold Brew: Cold War challenge soon enough. I recently made some cold brew of my own, that I watered down a little too much for my tastes. It actually tasted just like the Kohana cold brew we reviewed in this challenge.
So what’s it all mean? It means options for you.
Options as a consumer. There really has never been a better time to be a coffee drinker. A Dutch Bros. coffee drive thru and kiosk opened up across from the Sam’s Club parking lot. A few months later, a local coffee house (who shall remain nameless due to their horrible service) put a mobile coffee cart in the Sam’s Club parking lot- just a few hundred feet away from Dutch Bros.
Is that not your thing? That’s okay, because there’s bottled Starbucks available inside Sam’s Club, by the case. Starbucks not your thing? That’s okay as well- there’s Steep 18 cold brew in the carton. But I kinda wanted to make my own cup. That’s okay as well, because Sam’s Club has two pound bags of whole beans roasted by a local roaster in their store as well- right next to the pre-ground Folger’s tubs and K-Cup variety packs.
Options as a producer. Do you roast? You can get your product in Sam’s Club, Costco, Wal-Mart, and many other local stores. Like we’ve talked before, they’re actually looking for you. Or you can just sell online. Do you make cold brew? Same thing- you can get your product out everywhere. Do you want to serve people in an actual coffee house? You could start in a parking lot of a busy warehouse store. Your options are endless. Start small, if you have to, and don’t give up.
On a quick side not, the local coffee house’s mobile cart was actually configured to be a drive-thru. I had never seen that. They didn’t even serve walk-up customers. The back of the cart had a window raised higher above street level to accommodate vehicles. You can really do whatever you want to these days, and you will find a customer base for it.
Now go get ’em.