I recently picked up a copy of Tim Ferriss’ new book Tools of Titans. And when I say book, I mean textbook, manual, guidebook, Encyclopedia, etc. It’s a huge book. I’ve just finished reading the foreword, by Arnold Schwarzenegger, and the introduction about how to use the book. I was reminded of two very important truths, and one leads into the other. The first, is regarding the myth of the “self-made man,” and the second is that meeting people “over coffee” is frequently the common denominator for conversation in important relationships.
Self-made Man. Arnold’s foreword is one of the greatest I’ve read in a long time. It’s almost worth the price of the book, which was very inexpensive when compared with the sheer amount of content in the thing. Arnold goes on to say that he’s not a self-made man and that, in fact, there is no such thing. We are all indebted to those who’ve helped us, taught us, and supported us. I really couldn’t agree any more. I think it’s also the main reason why my hope for getting into the specialty coffee niche is more realistic and successful than my empty dreams in 2000: I’m not going it alone this time. Mike Kinkade has shot and edited all our ideas, is the good half of the podcast, and is the man behind our incredibly tasty roasts. He also has a passion for great coffee, which is irreplaceable. This brings me to my next point- we met over coffee to discuss this new business partnership.
Over Coffee. Even after our last business venture failed, it was still safe to meet for coffee. Our relationship didn’t sour after our failure, but even for those who have strained relationships- coffee is safe. Dates at restaurants are a little more committed. Add a movie to it and we may as well be getting married when compared with the coffee shop date. It’s no great loss to either party. Even if you pay for both cups and order the fanciest latte on the menu, you’re only out $10, max. That’s not a bad price to pay to get to chat with someone.
But coffee is successful as well. Tim’s introduction begins with him sitting in a cafe in Paris. This is where his creative juices flow and where he frequently has meetings. Later, he recounts his conversations with Naval Ravikant, a star-up master with numerous businesses to his credit, over, you guessed it, coffee. In episode 2 of our podcast, Mike and I joked that went we went off topic we would just follow where the caffeine led us. There’s some truth in the idea that caffeine improves blood flow to brain, but there’s more to it than that. Coffee is the catalyst for conversation, the experience, and for sustaining relationships. Dr. Jasmin Tahmaseb-McConatha suggested as much when she wrote an article about loneliness later in life.
This is the power of coffee, regardless of where it leads in the Orange Cactus Coffee business model.