Mike and I called this episode 66 instead of 67, and I used Siri to make playful corrections throughout. We talked about auto-responders for support e-mails and how I absolutely despise auto-responders on Twitter when you follow someone. We prefer to be real, at scale, and that takes time. We invest time in relationships and think that’s the right way to do things. You do, too. That’s why you listen to this show.
Manny G Recommended Sweet Maria’s, the green bean importer, seller, and home roasting equipment wholesaler. He really appreciates that they participate in Farm Gate, a program that ensures farmers are paid fair prices. Perfect Daily Grind reported on a study that confirms many coffee farmers don’t earn enough to live on. Sweet Maria’s aims to help fight against that.
Mike was feeling nostalgic, and he looked back to Manny’s first official recommendation. that happened to be the Kohi Coffee brewing app from Episode #28. This podcast is better with Manny G making recommendations and he adds some semblance of professionalism to our rabbit trails and tangents.
Our Coffee Experience conversation was basically a rant that was kick-started by Jake, from Chandler, who is frustrated trying to find a chocolatey bean with traditional flavors. Some cafes are missing out on purchasing opportunities by limiting their offerings to light, third wave coffees for sale. Those bags of beans could use some expanding to a little more traditional flavor profiles. But still, in light of our rantings, we acknowledge and support the idea that cafes have to stick to what they want to do and stay true to themselves. You do you.
We also talked about Gary Vee’s legendary conversation with Jon Taffer on Episode 257 of the #AskGaryVee show. Jon and Gary talked about marketing, service, and building a retail brand experience. This included Jon’s opinion that it takes three flawless experiences to win a customer that will come back with 70% certainty. Gary brings the individual one-on-one experience into the digital age with an Instagram message and digital handshake.
This has been my anecdotal experience as well. I’ve got several cafes that I’ve visited twice and won’t visit a third time. And, the cafes that I’ve visited three times and flawless experiences each time, I’m a huge brand ambassador and fan. I’m thinking specifically of Press Coffee, who has never disappointed me at any of my visits.
We recommended to mind the grind for our Brew Tip of the Week. Getting the right grind is very important to ensuring you’re getting the proper extraction from your cup and that you’re getting the best flavors out of your work.
Our Coffee Legend of the Week is non other than Chris Baca, one third of Cat and Cloud and one half of Trubaca. He has been a tremendous inspiration for us and is setting a model for the entire coffee industry. Cat and Cloud are truly the inventors of the Coffee Cage Fight concept and deserve all the credit for it.