Introduction. Mike and I struggled to stay on topic while I fought through the last days of a cold and sore throat that left me sounding a little off. While we were recording, we were interrupted twice by the mail arriving- we received our mailing boxes for our hats (see product update below), and we also received the Jamaica Blue Mountain Coffee that The Coffee Recipe sent us.
Manny G Recommends. Manny recommended the SCAA Flavor Wheel. We talk about that flavor wheel and examine the World Coffee Lexicon. We also look at the Counter Culture Flavor Wheel and the elusive ‘juicy’ coffee adjective and others.
Coffee Review. Mike shared his experience visiting Jerome and the coffee drinks he and his wife had from Mojo To Go.
Coffee Experience. GMO inhibits the ability of the coffee growers to charge premium prices for their coffee. If it’s not a natural plant, it lowers the price to a point they can’t survive on. GMOs planted in one field can contaminate the whole region because bees that pollinate plants can travel up to a 3 mile radius. GMOs are different than introducing new coffee strands that are bred from seed to have different qualities. The introduction of a new Starmaya hybrid, as reported by Nick Brown from Daily Coffee News is kind of revolutionary in this area.
Caribou Coffee, as reported by Daily Coffee News, is pursuing a clean label standard. We discussed the health difference between exercising self control in the amount of caloric containing beverages that we drink and drinking as much calorie-free beverage as we want. Which do you think is healthier? The fact Caribou Coffee is actively trying to get artificial ingredients off their menu and out of their drinks is remarkable and exemplary for all coffee businesses.
This took us into a direction about companies making explicit attempts to be clear about their ingredients and the quality of their ingredients. Proactivity int his regard to make the product better for the consumer will lead to better preparation for government inquiries and standards that will hit the industry (whatever it is) in the future.
Orange Cactus Coffee Product Update. I reported on the production of our zero-profit hats. Once I got the hats in from Threadbird, I took the hats to Madshirtz for the finishing touches to the embroidery. As expensive as the hats were, it was a little disappointing that they couldn’t embroider our script logo on the side of the hat in the location we wanted. They cited system limitations, and the local shop told us they’re not held back by those same systems. So, the journey to have a nice hat worthy of your dollars continued. While we were recording,
Blake from The Created Co. finished some mug mock ups, and we’re close to pulling the trigger on some 12 ounce, matte black, C-handle mugs that have our cactus logo on one side and the script logo on the other side. Here’s the image from The Created Co.
We’re thinking of going with the orange cactus and white script. Comments or thoughts? Please let us know below or shoot us a DM. Lastly on the product scene, we’ve started to sell coffee. As of this writing, there are 14 batches left available. They’re roasted individually, and include Third Wave Water in each coffee delivery.
Brew Tip. Mike gave us a view tip to ensure you’re using a bloom phase in your coffee brewing to make sure all your coffee is properly saturated with water before the actual brewing process starts.