Mike and I drink Giant Steps from Blue Bottle, talk about how we appreciated that Ghostly Roaster named us the show of many tangents and that Roastin’ Ratzy’s commented on our blog posts. We talked a little about what Black Stripe Roaster is doing up in Canada, and how he just got his Aillio Bullet R1 roaster.
I had a challenging experience buying cheap coffee from the Farmer’s Market and brewing that in a Hario V60. We go over Gary Vee’s 2017 Challenge for selling stuff on eBay and I decided to start trying to sell some of my old stuff on eBay.
We also bring up some coffee news and new products in the industry, talk about where politics fit into the coffee industry in light of Starbucks committing to hire refugees and Black Rifle Coffee Company committing to hiring veterans. We have more of a macro conversation about politics rather than getting into details. That leads us in to looking at a company’s human side and how that’s appealing to the customer base. It can endear customers to you and alienate customers from supporting you.
We reiterate our commitment to serve you coffee experience excellence, lament the fact non-profits hijack companies and force them to support their agenda, and sing the praises of third Wave Water. We’ve decided to put them into all of our coffee packages. If that means paying retail price to ensure you get the best coffee experience, so be it. We’re roasting to that flavor, and want you to have the best experience. We also weight he benefits of offering a hand grinder as a low priced entry point into making awesome coffee.