On a snowy day in Prescott, we review the Just Black blend from Black Rifle Coffee Company by listener request. We drink their coffee, talk about their branding, and discuss how successfully they’ve served their market. Then we get into whether drinking your coffee black is morally superior or makes you more of a man than those who take their coffee with cream and sugar.
I share a little of my experience running a t-shirt brand and then we move on to general business talk and drop random coffee business nuggets of wisdom. Mike closes us out by sharing an incredible experience at YellowLeaf Coffee Company.