The Business Launch.
This is the first podcast we recorded in 2017, after we launched our website, podcast, and business. It’s a little weird from a time-travel perspective, because all of the previous podcasts were recorded before we actually launched Orange Cactus Coffee. This one is special for us because at the time we recorded it, we already had hundreds of downloads of the podcast, hundreds of page views on the blog, and at least dozens?!? of video views on the YouTube channel. That means our message of promoting a great coffee experience is resonating with you. You’ve validated our desire to explore specialty coffee and document the journey. In fact, by this time we were already receiving requests to by coffee and T-shirts, though we had nothing to sell. So thank you very much for your support and love.
We take the time to review some recent coffee experiences and try to answer the question: How long is too long to wait for service at a coffee drive-thru? I think we all struggle with that to some degree. We din’t want to be rude, but on the other hand we want to be served. And at a drive-thru, there is an expectation of speed. That’s the whole reason drive-thrus exist. To serve customers more quickly than having to get out of the car and walk inside. So if it takes forever in the drive-thru, is that mission of speed being accomplished? No, it’s not. But we address the social component of waiting for service.
We also discuss how much is too much to show behind the curtain at the inner workings of a business? When we decided to keep the very first podcast episode in our library, we made a conscious decision to let you behind the curtain in all our business dealings. I previously wrote about Austin Kleon’s book Show Your Work and how it’s influenced us to be transparent every step of the way. You see our failings and successes. Orange Cactus Coffee is an open book for you to read.
And we also give an update on what Orange Cactus Coffee has been up to lately? We’ve been making more videos, blogging 6 days a week, and releasing two podcasts every week. The reason for two podcasts a week instead of one, is that we were trying to take advantage of being listed in iTunes’ New and Noteworthy section. Many podcast teachers out there recommend releasing more shows in the 8 week window your show will be considered new by iTunes and featured in this section. Well, we’re doing it- but we’re not in the New and Noteworthy section. Not at all. Not in the Podcast category. Not in the Arts category. Not in the Food category. We’re not New and Noteworthy at all. But, we’re still plugging away at it twice a week, and recording podcasts is insanely fun. So for now, we’ll keep going.
In the future, I’d like to podcast more on location. I’d be grateful to hear from you to find out of having background noise in the show is a distraction or not. Some listeners prefer the studio sound, and some like the public interaction like the Subway drama from earlier episodes. Where do you fall in that mix? Please leave a comment or shoot me an e-mail. Thanks again for listening.