The Daily Ristretto is our attempt to give you what you’ve asked for- more content from our podcast. Instead of going longer, we decided to put something out more frequently. We hope you enjoy it and would be delighted to get your feedback in the comments below, via e-mail, or on social media. Hit us up.
In Episode 51, I talked about building a brand and a community around products. Johnny Cupcakes and Disney do a good job of building a whole world around a specific product and we can learn some really good lessons from them.