The Daily Ristretto is our attempt to give you what you’ve asked for- more content from our podcast. Instead of going longer, we decided to put something out more frequently. We hope you enjoy it and would be delighted to get your feedback in the comments below, via e-mail, or on social media. Hit us up.
In Episode 32, I talk about a recent article by the coffee legend James Hoffman. He was bemoaning that coffee isn’t cool and I thought he missed the mark on his response to the McCafe ad from a few months ago that had left him with, it appears, a stinging wound. I argue that coffee is cool, that people are cooler, and that serving those people is the coolest of all.