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In episode 19, I talked about al the coffee pictures and shoutouts I’m getting in my Twitter feed from the SCA Expo in Seattle. But absent from the event today is Tim Wendelboe. A video of him down on a farm in Colombia came up in feed as well. While many in coffee are competing for attention at a jam-packed Expo, Tim is putting in work that will appeal to the only people that truly matter- Tim’s customers.
Even if the industry as a whole turns their back on Tim, it doesn’t matter it customers still buy his coffee. If he serves his customers, he’ll be successful. I think that’s very important- serve your customers and put all your focus into that work. Don’t worry about what the big whigs are doing. You do you.