In Episode 145 fo the Daily Ristretto, I talked about some feedback we’ve received from customers on our coffee. I think it’s a legitimate question to ask- when do you make changes to please your customer base? How far will you go to make changes to please them? How closely do you stick to your business concept? When is the right time to pivot to something different?
I included Kenneth Davids’ excellent article on darker and lighter roasted coffees in this conversation. It’s worth your time to read.