What do you expect when you order something on Etsy? I’ve never ordered anything before, but I understand a little bit about the platform. Their tagline is that you can “find handmade, vintage, and unique goods that express who you are.” I ordered coffee from a store that uses the Etsy platform to sell their goods. The company’s name is Roastin’ Ratzy’s, and I learned about them because they previously commented on this blog. To be real honest, I wouldn’t have thought to look for coffee on Etsy. It makes sense though, seeing as they carry handmade goods. A smaller shop that can’t take advantage of the economies of scale could and probably should use the platform to build their brand and business.
I bring this up because I don’t want to come across as being inconsistent. As a consumer, I expect a very high degree of professionalism from companies that want to sell me goods. From the online shopping interface, to the packaging, to the delivered product. I want to get an “experience” from brands that charge a premium. My expectations are lower if I’m buying as cheap as possible from low-profit, high volume sellers. If I buy footballs from Wal-Mart, I expect a different experience than if I buy T-shirts from Johnny Cupcakes.
The Packaging. With Etsy, the experience I expect and am looking forward to is like buying from a friend. I don’t expect corporate money to be poured into every detail of the boxes like if I buy from a bigger brand and pay premium dollars for the product. If you talk like the big dog in your industry, I expect you to ship like the big dog. With Etsy, I expect cute, not corporate.
Roastin’ Ratzy’s delivered on the cute. In spades. Their padded USPS envelope had a bunch of stickers and stamps on it, and it was beautiful. The coffee bag came in a burlap bag with a card tied on to it with blue ribbon. The bag itself had great stickers on it, a sparkly tape attached to the top, and a chalkboard sticker with hand-written product details on it. They delivered spectacularly and I got the “Christmas in the mail” experience I wish larger brands would deliver on more frequently.
The Coffee. The coffee inside the bag was as delicious as the outside packaging was cute. Roastin’ Ratzy’s lets you pick the level of roast you want. I chose a dark roast and was not disappointed at all. If the packaging on the outside was cute but the coffee was terrible, there wouldn’t be much to getting this coffee. But don’t let the Etsy fool you, these are serious roasters putting out a seriously flavorful cup. Next time, I’ll likely go with a lighter roast to see what that will taste like.
The Conclusion. I will certainly order again, and not just for the “Christmas in the mail” experience of opening the package an unwrapping my coffee. But it certainly influences my decision. The only reason I’m not placing another order right this minute is there are some other coffees that I want to review for you here on the site. But you could do yourself a favor and order some Roastin’ Ratzy’s coffee today.