“We are here to help people have a better coffee experience.” Unknowingly and on the spur of the moment, I summed up what Mike and I are trying to do when a barista asked me that exact question. It was a reasonable question as we showed up right after opening and armed with podcast and video equipment. We also ask questions about the espresso and what ratio they’re pulling through their machines. It normally raises some eyebrows.
Since then, the question has been asked by family members and loved ones. What are you guys doing? Are you starting another business? Yes and yes. But it’s a business where we’re not selling anything. Not yet, at least. And we may never sell anything. So what kind of business is that? It’s simply a business that’s trying to help people get more out of their coffee. We’re experiencing coffee and documenting the journey, no doubt, but why?
Growing up in Germany, we would have breakfast as a family ever Sunday morning. My oldest brother would ride his bike to the local bakery in the dark of the morning and come home with fresh baked rolls (Broettchen). My parents would make a pot of coffee and the aroma would fill the air. It was intoxicating. My father would take his with a little cream. If memory serves me correctly, we drank Jacob’s Kroenung. Since it was my namesake, I felt obligated to try it.
On Sunday when I was probably 7, my dad and I were alone in the kitchen together waiting for the rest of the family. I built up the courage to ask if I could have a cup of coffee together with him. He obliged and made me a cup like his- a little cream. My mom would have sugar or a cyclamate tab in hers. But that day, I was initiated by the man of the house to drink coffee the way the man of the house drank it. Somewhat disappointingly, it didn’t taste anything like it smelled. It started that day for me- chasing the dragon of getting coffee that tasted the way it smelled.
It’s not just me. Since then, I’ve learned that my experience is fairly common. People feel a little cheated that their coffee doesn’t taste the way it smells. Some of us have given up and watched that dragon fly off into the distance. Mike and I caught the dragon, lassoed it for you, and put a saddle on it so that you might experience more than just the regular fare.
There are more flavors in coffee than I ever imagined. We want to share those with friends, family, and anyone who will listen. Today, I drink my coffee plain, with cream, with cream and sugar, and with just about any other add in you could imagine. I drink espresso (my favorite), pour overs, french presses, and many other methods of preparation. We want you to experience it the same way; to know that coffee can taste the way it smells, and that there is a soothing, romantic, peaceful art to coffee’s preparation that can prepare you for the day. That’s why we do what we do.